list-style: url('arrow.png') inside
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"> <html xmlns='http://www.w3.org/1999/xhtml' xml:lang='en'> <head> <title>list-style</title> <style rel='stylesheet' type='text/css'> li { background: pink; } li#arrow-inside { list-style: url('arrow.png') inside; } </style> </head> <body> <ul> <li id='arrow-inside'> The image and the position. </li> </ul> </body> </html>