list style position: outside
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">
<html>
<head>
<title></title>
<style type='text/css'>
ul {
font-family: sans-serif;
list-style-image: url('download.gif');
list-style-position: outside;
}
li {
border: thin solid lightgrey;
}
</style>
</head>
<body>
<ul>
<li>Download cat.jpg</li>
<li>Download myapp.exe</li>
<li>Download powertools.zip</li>
</ul>
</body>
</html>
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