Javascript Date dateFormat(format)

Date.prototype.dateFormat = function(format) {
    var yyyy = this.getFullYear().toString();
    format = format.replace(/yyyy/g, yyyy)
    var mm = (this.getMonth()+1).toString();
    format = format.replace(/mm/g, (mm[1]?mm:"0"+mm[0]));
    var dd  = this.getDate().toString();
    format = format.replace(/dd/g, (dd[1]?dd:"0"+dd[0]));
    var hh = this.getHours().toString();
    format = format.replace(/hh/g, (hh[1]?hh:"0"+hh[0]));
    var ii = this.getMinutes().toString();
    format = format.replace(/ii/g, (ii[1]?ii:"0"+ii[0]));
    var ss  = this.getSeconds().toString();
    format = format.replace(/ss/g, (ss[1]?ss:"0"+ss[0]));
    return format;
};