The apply() and call() can augment the this value inside of the function.
Consider the following example:
var j = { color: "red" }; var o = { color: "blue" }; function sayColor(){ console.log(this.color); } sayColor.call(j); //red sayColor.call(o); //blue
sayColor() is defined as a global function.
The advantage of using call() (or apply()) to augment the scope is that the object doesn't need to know anything about the method.