Returns 0 if substr is not in str.
mysql>
mysql> SELECT LOCATE('ABC', 'ABCABC');
+-------------------------+
| LOCATE('ABC', 'ABCABC') |
+-------------------------+
| 1 |
+-------------------------+
1 row in set (0.00 sec)
mysql>
mysql> SELECT LOCATE('AA', 'AABBCCDD');
+--------------------------+
| LOCATE('AA', 'AABBCCDD') |
+--------------------------+
| 1 |
+--------------------------+
1 row in set (0.00 sec)