storing a formula in a name is the same as for a range

 
Sub addName()
    Names.add name:="Product", RefersTo:="=OFFSET(Sheet2!$A$2,0,0,COUNTA(Sheet2!$A:$A))"
End Sub

1.	Using named ranges of cells
2.	Storing Values in Names
3.	Store formulas into names. The formula must start with an equals sign (=).
4.	use the Evaluate method equivalent to evaluate the name in VBA:
5.	Hide a name by setting its Visible property to False
6.	Hide the name after it has been created:
7.	Searching for a Name
8.	Searching for the Name of a Range
9.	Determining which Names Overlap a Range
10.	A name can also store the data stored in an array.
11.	find out which names are overlapping the selected cells, regardless of whether they entirely contain the selected cells
12.	specify that the Names collection belongs to a worksheet:
13.	Adding Comments for a name
14.	use names to store numbers between sessions
15.	Checking for the Existence of a Name
16.	Define a name by hard code the cell address
17.	Select named range
18.	Go to a name
19.	Generate Range object from named range
20.	Generate named range from Range object
21.	Check Name existance
22.	Is Name In Workbook
23.	Names Overlapping Selection
24.	Selection Entirely In Names
25.	Insert hidden name
26.	Fill named range with values
27.	Range objects cannot be used with an worksheet object as superobject
28.	Enables access to named ranges in arbitrary workbooks
29.	Using the Names Object to List All Named Ranges
30.	Retrieving Values Stored as a Workbook Name Using the Evaluate Method

storing a formula in a name is the same as for a range : Name « Excel « VBA / Excel / Access / Word