attr(key, fn)
<html> <head> <script type="text/javascript" src="js/jquery-1.3.2.js"></script> <script type="text/javascript"> $(document).ready(function(){ $("div").attr("id", function (arr) { return "div-id" + arr; }) .each(function () { $("span", this).html("(ID = '<b>" + this.id + "</b>')"); }); }); </script> </head> <body> <body> <div>A<span></span></div> <div>B<span></span></div> <div>C<span></span></div> </body> </html>