q:before {content:open-quote;}
<?xml version="1.0" encoding="iso-8859-1"?> <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <title>CSS Example</title> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" /> <style type='text/css'> /* CSS Document */ q:before {content:open-quote;} q:after {content:close-quote;} q {quotes: '"' '"';} </style> </head> <body> <p>Here is a paragraph that <q>contains a quote</q> but no quote marks.</p> </body> </html>