Using ftp protocol in a link
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml" lang="en"> <head> <title></title> <meta http-equiv="Content-Type" content="text/html; charset=ISO-8859-1" /> </head> <body> <div class="content"> <a href="ftp://ftp.democompany.com/pdfs/order.pdf"> Download order form</a> </div> </div> </body> </html>