'pluginspage' sets the URL containing the instructions for installing a plug-in
<HTML>
<BODY>
<embed src="yourflash.swf"
quality=high
pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"
type="application/x-shockwave-flash"
width="243"
height="194">
</embed>
</BODY>
</HTML>
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